Marketing and brand management

• Design, technical implementation and analysis of web-based marketing campaigns
• Branding and brand management
• Audience-focused copywriting
• Website and email design (HTML, CSS)

Project management and leadership

• Authentic, articulate communication skills
• Responsible project management and effective collaboration
• Ablity to translate business goals into project requirements
• Organized and process-oriented

User experience management

• Ablilty to identify and analyze a variety of solutions to design challenges
• Thoughtful management of user expectation and fulfillment
• Identification of patterns and trends through testing and analysis

Freelance Design
10.04 - present

• Website design (HTML, CSS, Wordpress)
• Print and digital marketing
• Brand design and managment
• Copywriting

Marketing Coordinator, Nuventive
06.11 - present

• Collaborate with partners Microsoft and Ellucian on marketing initiatives and co-sponsored events
• Design and management of email marketing, lead generation, webinar management and product support campaigns
• Copywriting and design of marketing materials including product sheets, e-newsletters, case studies, news releases, sales support documents
• Manage participation in more than 25 regional and national conferences and speaking engagements annually

Marketing Coordinator, Etcetera Edutainment
06.09 - 06.11

• Website and email design and campaign management
• Lead generation and cultivation through print and multi-touch campaigns
• Design of printed and digital marketing materials including product sheets, postcards, support materials, landing pages and emails
• Facilitated customer feedback and prioritized functional product requirements
• Managed web-based product distribution and support website
• Management of trade show participation, presentations and speaking engagements

Consultant and Marketing Manager, J&SS Solutions
04.07 - 09.10

• Prepare and deliver training sessions for students and advisors dedicated to new media, news design, and resume building
• Promote innovation and creativity through education
• Create of marketing materials, website management, HTML email design

Owner | AiP Alumni LinkedIn Group

• Facilitate professional development, networking and alumni news as owner of the Art Institute of Pittsburgh Alumni Linkedin group.

Co-author of "Simulation-Based Electrical Safety Training: An Innovation in Safety Culture"

• Published in the IEEE Xplore Digital Library, January 2011
  Download paper

Interactive design panelist

• Creative Careers Seminar at Carnegie Mellon University, October 2010

Organizer and presenter, Student Newspaper Workshop Series

• Managed workshops for college-level newspaper staff, in conjunction with the Pennsylvania Newspaper Association, 2007 - 2009
• Topics included news design, website design, newspaper production and professional development