c[see] francis[fran-sis] design[dih-zahyn]

about Courtney

Click to expand résumé.

  • Marketing and brand management

    • Design, technical implementation and analysis of web-based marketing campaigns
    • Branding and brand management
    • Audience-focused copywriting
    • Website and email design (HTML, CSS)
  • Project management and leadership

    • Authentic, articulate communication skills
    • Responsible project management and effective collaboration
    • Ablity to translate business goals into project requirements
    • Organized and process-oriented
  • User experience management

    • Ablilty to identify and analyze a variety of solutions to design challenges
    • Thoughtful management of user expectation and fulfillment
    • Identification of patterns and trends through testing and analysis
  • Freelance Design
    10.04 - present

    • Website design (HTML, CSS, Wordpress)
    • Print and digital marketing
    • Brand design and managment
    • Copywriting
  • Marketing Coordinator, Nuventive
    06.11 - present

    • Collaborate with partners Microsoft and Ellucian on marketing initiatives and co-sponsored events
    • Design and management of email marketing, lead generation, webinar management and product support campaigns
    • Copywriting and design of marketing materials including product sheets, e-newsletters, case studies, news releases, sales support documents
    • Manage participation in more than 25 regional and national conferences and speaking engagements annually
  • Marketing Coordinator, Etcetera Edutainment
    06.09 - 06.11

    • Website and email design and campaign management
    • Lead generation and cultivation through print and multi-touch campaigns
    • Design of printed and digital marketing materials including product sheets, postcards, support materials, landing pages and emails
    • Facilitated customer feedback and prioritized functional product requirements
    • Managed web-based product distribution and support website
    • Management of trade show participation, presentations and speaking engagements
  • Consultant and Marketing Manager, J&SS Solutions
    04.07 - 09.10

    • Prepare and deliver training sessions for students and advisors dedicated to new media, news design, and resume building
    • Promote innovation and creativity through education
    • Create of marketing materials, website management, HTML email design
  • Owner | AiP Alumni LinkedIn Group

    • Facilitate professional development, networking and alumni news as owner of the Art Institute of Pittsburgh Alumni Linkedin group.
  • Co-author of "Simulation-Based Electrical Safety Training: An Innovation in Safety Culture"

    • Published in the IEEE Xplore Digital Library, January 2011
      Download paper
  • Interactive design panelist

    • Creative Careers Seminar at Carnegie Mellon University, October 2010
  • Organizer and presenter, Student Newspaper Workshop Series

    • Managed workshops for college-level newspaper staff, in conjunction with the Pennsylvania Newspaper Association, 2007 - 2009
    • Topics included news design, website design, newspaper production and professional development